Alternativa FM 107.9

Rádio Alternativa FM 107.9 is a Brazilian radio station based in the city of São Lourenço, in the state of Minas Gerais, that operates 24 hours a day, providing continuous music and potentially local information and entertainment to the community of the surrounding region. The station’s programming is generally categorized as Hits/Popular music. It has a strong social mission / community involvement. With a diverse programming lineup, Rádio Alternativa gave the public a voice through the “Plantão da Cidade” program and the ratings-leading segment “Boca no Trombone.” This radio station frequently use the phrase, “A mais ouvida da cidade” (The most listened-to in the city), highlighting their local popularity. Furthermore, the station has also contributed to the development of São Lourenço’s commerce.