Radio 96 FM

Radio 96 FM is a Brazilian radio station based in the city of Uruguaiana, in the state of Rio Grande do Sul, that features its own style and production, combining music with a strong focus on local journalism and news coverage. Its slogan is “Só ela é assim” (“Only she is like this”). It covers the Baixada Santista region and nearby coastal cities. The station’s news brings its listeners up-to-date information to stay informed about everything happening in Uruguaiana. Radio 96 FM also incorporates regional Gaúcho culture, which is significant in the area, while keeping up with national and international music trends. It offers a “relaxed and attractive” program schedule. The station’s programming is generally classified as adult contemporary (adulto contemporâneo), aiming for a “modern adult listener” demographic.