Rádio Viola Viva Caipira

Rádio Viola Viva Caipira is a Brazilian internet radio station based in Uberlândia, Minas Gerais, that specializes in modas de viola, sertanejo raiz, and caipira folk genre music. The station is primarily dedicated to “música caipira,” que se traduce en “country music” o “hillbilly music” in a Brazilian context and is often referred to as “sertanejo raiz” (roots sertanejo) o “moda de viola” (viola folk music). Its key programs include DNA Caipira, Expresso Caipira, Tião Carreiro é 10, and Domingo com a Viola, anchored by André Viola. The station is valuing artists who never have the opportunity to play on the radio, as its origins are available 24 hours a day.