Radio FM 98.9

Radio FM 98.9 is a Brazilian radio station based in the city of Cambuí, Minas Gerais, that features a pop genre and broadcasts solely in Portuguese, making it easily accessible to the local population. It is a popular radio station with a strong focus on Sertaneja music, a very popular genre in Brazil that includes various styles of country and folk music. The station markets itself as “A mais sertaneja do Brasil” (“The most sertaneja in Brazil”). Its programming is musical, aimed at entertainment, companionship, e información. Rádio Viva FM runs 24/7 and has over a decade of tradition in its segment. The station’s key programs are “Nossa Terra, Nossa Música,” “Show de Sucessos,” “Super Tarde,” “Sabadaço,” “Variadão Sertanejo,” y “Só Clássicos.”