Alternativa FM 107.9

Rádio Alternativa FM 107.9 is a Brazilian radio station based in the city of São Lourenço, no estado de Minas Gerais, that operates 24 horas por dia, providing continuous music and potentially local information and entertainment to the community of the surrounding region. The station’s programming is generally categorized as Hits/Popular music. It has a strong social mission / community involvement. With a diverse programming lineup, Rádio Alternativa gave the public a voice through the “Plantão da Cidade” program and the ratings-leading segment “Boca no Trombone.” This radio station frequently use the phrase, “A mais ouvida da cidade” (The most listened-to in the city), highlighting their local popularity. Furthermore, the station has also contributed to the development of São Lourenço’s commerce.