Rádio 90 FM Lite Hits

Rádio 90 FM Lite Hits (90.5 MHz) is a popular Brazilian FM radio station based in the city of Blumenau, in the state of Santa Catarina, that is known for its adult contemporary format. It targets an adult audience, specifically those in the A and B social classes (typically ages 25–50), who appreciate a refined and balanced music selection. The station specializes in adult contemporary music, including Brazilian and international pop, pedra, and MPB (Música popular brasileira), with a strong emphasis on “Lite Hits” and flashback selections from the ’70s, ’80s, and ’90s. Its slogan is “Boa música, sem parar!” (Good music, non-stop!). This radio station offers music and information, cultural appreciation, and fine-tuning with good musical taste for its listeners.