Rádio Mega Hits FM 102.9

Rádio Mega Hits FM 102.9 is a Brazilian radio station based in São Geraldo, no estado de Minas Gerais (Mg), that is described as a “community/variety” estação de rádio, meaning it probably serves local interests and plays a broad mix of content. It appears to follow a “Jovem/Pop” (Jovem) formatar, focusing on playing popular hits and music targeted at a younger audience. This radio station identifies itself with the slogan “A Rádio de São Geraldo” (The Radio of São Geraldo). O nome da estação, “Mega Hits,” also suggests a focus on successful chart music. Rádio Mega Hits FM emphasizes its regional identity: “a broadcaster of strong regional identity, achieved by closeness to the audience, quality music programming, accessibility in language, and especially empathy between listeners and DJs/hosts.”