Rádio Matéria Viola

Rádio Matéria Viola is a Brazilian internet radio station based in the city of Ubá, in the Minas Gerais region, that primarily focuses on “Sertanejo” music, a genre of Brazilian country music, with a particular emphasis on “Sertanejo Raiz,” which is a more traditional and rustic style. Its tagline, “Aqui a viola acontece…!” (“Here, the viola happens!”), reflects the station’s commitment to championing traditional rural music genres. The station’s programming is centered on playing Sertanejo music, with a strong emphasis on traditional country music from Brazil. Rádio Matéria Viola is dedicated to preserving and promoting caipira traditions, particularly styles and music often underrepresented on mainstream radio. It also features programs with live broadcasts and opportunities for listeners to interact by sending messages and requesting songs.