Rádio Mega Hits FM 102.9

Rádio Mega Hits FM 102.9 is a Brazilian radio station based in São Geraldo, in the state of Minas Gerais (MG), that is described as a “community/variety” radio station, meaning it probably serves local interests and plays a broad mix of content. It appears to follow a “Young/Pop” (Jovem) format, focusing on playing popular hits and music targeted at a younger audience. This radio station identifies itself with the slogan “A Rádio de São Geraldo” (The Radio of São Geraldo). The station’s name, “Mega Hits,” also suggests a focus on successful chart music. Rádio Mega Hits FM emphasizes its regional identity: “a broadcaster of strong regional identity, achieved by closeness to the audience, quality music programming, accessibility in language, and especially empathy between listeners and DJs/hosts.”