Rádio Prata FM Vale

Rádio Prata FM Vale is a Brazilian radio station based in the city of Taubaté, in the state of São Paulo, that is known for its focus on “sertanejo raiz,” which is a traditional style of Brazilian country music. Known as Rádio Prata FM Vale (also stylized as Prata Vale FM), its slogan is “A Sertaneja do Brasil!” which translates to “Brazil’s Sertanejo,” underscoring its focus on the traditional Brazilian country music style known as sertanejo. The station’s programming is centered on classic Brazilian country music from the 1980s, 1990s, and 2000s. Prata FM Vale positions itself as multimedia-savvy, leveraging a website, app, and social networks to engage listeners. This radio station bills itself as “A Sertaneja do Vale” (The Country Station of the Valley), referring to the Vale do Paraíba region where Taubaté is located.