Rádio Viola de Ouro

Rádio Viola de Ouro is a Brazilian internet radio station based in Ribeirão Preto, in the state of São Paulo, that primarily plays sertaneja music, particularly the traditional or “raiz” subgenre, which is a popular style of Brazilian country music. Its programming highlights the sound of the viola caipira (Brazilian ten-string guitar), bringing listeners classics from legendary artists as well as contemporary interpreters who keep this cultural heritage alive. The station’s slogan is “A Rádio Agro do Brasil,” which translates to “The Agro Radio of Brazil,” indicating a strong focus on the agricultural sector and the culture associated with it. Rádio Viola de Ouro is dedicated to preserving and promoting the rich tradition of sertanejo raiz (traditional Brazilian country music) and moda de viola, a genre deeply rooted in rural culture and the history of Brazil’s countryside.