Rádio Viola Viva Regional

Rádio Viola Viva Regional is a Brazilian digital radio station based in Uberlândia, Minas Gerais, that is dedicated to preserving and promoting regional Brazilian traditional music, particularly “Sertanejo Raiz” (roots country music) and other genres that highlight the cultural traditions of rural Brazil. The station features a rich mix including modas de viola, sertanejo raiz, baião, xote, chamamé, and vanerão, spanning regional folk styles from across Brazil. Its primary focus is on Sertanejo Raiz (traditional Brazilian country music, often featuring the viola caipira), “adulta” (adult contemporary), and other regional sounds. The station’s key programs include signature shows like “Domingo com a Viola,” “DNA Caipira,” “Alma Caipira,” “Expresso Caipira,” and special tributes to classic artists.